Tuesday, February 2, 2010

Appearances Aren't Everything But They Are Something

I have noticed a strange phenomenon this week in regards to appearances.

I recently got two cases for my Mac and Palm Pre, and a number of people have commented on my "new" Mac or my "new" phone. Same Mac...same phone...different case.

That inspired me to blog, and make changes to my blog, and blog about well...what else...appearances...

We say don't judge a book by it's cover, but we do.

Companies know this and so they invest millions on getting you to by that book, DVD, Game, what-have-you.

Going back to The Beatles, because everything kinda goes back to The Beatles. Their two greatest albums are known for two great pieces of cover art. The styles are completely different and both completely compelling.

Sgt. Pepper for example, one look at that album and you can't take your eyes off of it, trying to figure out who made into the Lonely Hearts Club Band. It revolutionized the idea of the album and launched the Concept Album.

On the other end of the specturm you have The Beatles, "White Album" acclaimed for it well..being...white.

To go from something so ornate in "Pepper" to something so sublime in the "White Album" is brilliant.

We care about how things look.

Our clothes.
Our cars.
Our computers.

It all sends a message, after all...

"The medium is the message." said by the "father" of the technical age, Marshall McLulan.

In the midst of how our minds are tickled by two sides of the pretty spectrum, may we not forget to look on the inside as well.

Man looks at the outward appearance, but the LORD looks at the heart 1 Sam 16:7

Interesting how that verse in context is about David succeeding Saul as king.

The Beatles had two great and visually appealing albums in "Pepper" and the "White Album," however, after all is said and done and 30 years later, it's not about the cover...

It's about the music.

It's about the heart.

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